Big dictionary of business and management. 2014.
market follower — UK US noun [C] COMMERCE ► a company that is not the leading company in a particular market but that chooses to keep its position rather than competing in a forceful way to increase its share of the market: »Market followers must know how to hold… … Financial and business terms
market follower strategy — /ˌmɑ:kɪt fɒləυə ˌstrætədʒi/ noun a strategy of a company which does not directly challenge the market leaders, but attempts to benefit from their innovations and gain a profitable corner of the market ● Adopting a market follower strategy greatly … Marketing dictionary in english
follower — fol‧low‧er [ˈfɒləʊə ǁ ˈfɑːloʊər] noun [countable] 1. also market follower MARKETING a company or product which is not one of the main ones in a particular market and does not have a large share of the market: • They returned to the business last… … Financial and business terms
market leader — ➔ leader * * * market leader UK US noun [C] COMMERCE ► the company that sells most of a product or service in a particular market: market leader for/in sth »The supermarket chain is now the market leader in baby goods. »His aim is to become the… … Financial and business terms
market challenger — UK US noun [C] COMMERCE ► the company or product that is second in market share (= the number of customers or sales a company has compared with others of the same type) in a particular market: »With around 10% to 15% market share, the company is… … Financial and business terms
market nicher — UK US noun [C] MARKETING, COMMERCE ► a company that sells a product or service that few other companies provide: »A true market nicher has a distinctive product that appeals strongly to a particular consumer group. → Compare MARKET CHALLENGER(Cf … Financial and business terms
follower — / fɒləυə/ noun a company which follows others into a market … Marketing dictionary in english
Time to market — Unter dem Begriff time to market (TTM) (englisch, etwa: Vorlaufzeit, Produkteinführungszeit) versteht man die Zeitdauer von der Produktentwicklung bis zur Platzierung des Produkts am Markt. In dieser Zeit entstehen für das Produkt Kosten, es… … Deutsch Wikipedia
Time-to-Market — Unter dem Begriff „time to market“ (TTM) (englisch, etwa: Vorlaufzeit, Produkteinführungszeit) versteht man die Zeitdauer von der Produktentwicklung bis zur Platzierung des Produkts am Markt. In dieser Zeit entstehen für das Produkt Kosten, es… … Deutsch Wikipedia
LGBT characters in video games — In the history of computer and video games, lesbian, gay, bisexual and transgender (LGBT) characters have been depicted to varying degrees to further plotlines, as a storytelling device and also with other motivations in video games. The changing … Wikipedia
